Copyright 2021 The Science Publishers
All Rights Reserved for Website Design.
>    Suggest a new journal           

>   Manuscript editing services           

>   Ethical guidelines         

>   Terms and conditions
>    Home           

>   Jounals 

>   Join us       

>   Contact us

Home        About Us        Journals        Join Us        Services        Contact Us           




advanced
ISSN 2709-6114 - An International Biannual Journal
MANAGEMENT LETTERS
Research article  |  https://doi.org/10.47262/ML/2.1.202100121
COVID-19 and Organizational Digital Transformation of Media Workers and Its Effect

Taha Shabbir 1*, Mujeeb Abro 2, Ayesha Gul 3, Ahmar Hamid Khan 4, Muhammad Ali Gopang 5

1 Department of Mass Communication, Federal Urdu University of Arts, Science & Technology, Karachi, Pakistan
2 Department of Mass Communication, Shah Abdul Latif University, Khairpur, Pakistan
3 Department of Social Work, Sardar Bahadur Khan Women's University, Quetta, Pakistan
4 Center for English Language, Iqra University, Karachi, Pakistan
5 National Institute for Pakistan Studies, Quaid-a-University, Islamabad, Pakistan

Abstract
COVID- 19 had a negative influence on the employee's job performance and increased the risk of error. It's about exploring the link between employee support and company performance, if possible, to form on a large scale. Let's address the differences between fairness in the job and justice in the workplace. For this study, a convenience sample of 222 media personnel was identified and selected. The questionnaires were open-ended to gather the responses. It was used in the evaluation of only a portion of the answers using a Pseudo-Differential Templating Process. In cash-flow expansion, employee productivity improves since COVID-19 views as providing employees with more money rather than providing a structure for their work. Both ideas are not mutually exclusive but must all be pursued, for corporate justice is key in explaining the relation between perceived organizational assistance and employee success. Managers need to provide their employees with resources to succeed if they expect their workers to do well. When management's encouragement and fairness are interpreted as personal values, employees become motivated and do their best work. The contribution of employees to the overall performance of an organization matters even more. In the context of COVID-19, the study evaluated non-reported assistance to employees' levels of job performance; this correlation between perceptions of assistance and performance was found to be nonlinear. These days, the public expects to have to battle barriers of additional financial support from corporations.



2021 | Volume 2 | Issue 1
A R T I C L E  I N F O

Received
January 12, 2021
Revised
April 10, 2021
Accepted
April 13, 2021
Published
May 12, 2021

*Corresponding author
Taha Shabbir
E-mail
tahashabbir51@gmail.com

Keywords
Media
COVID-19
Organizational justice
Employee performance
Organizational justice theory
Media Management